Achieving focus:
Help clients in preparing/improving a sound Marketing Strategy & Plan with the information available
Suggest needed action to improve existing strategy & plan (research, retail audit)
Identify and focus on the right target audience for communication
Setting media strategy & objectives relevant to the target audience
Evaluate and recommend media budget to achieve desired objectives in an efficient way

Get quotations from known production houses and discount the cost
Check storyboard and verify the costs details with the production house
Review Director’s and DOP show reels
Attend the shoot to make sure scene by scene objectives are met and culturally relevant to local audience
Ensure quality of the post production
Editing cut down versions with the prod house

Conduct media pitch between agencies and evaluate results with objective criteria:
Net prices
FOC value
Prime time spots
Reach %, frequency and GRP
Evaluate MBU research quality
Evaluate MBU methodology in preparing the media plan

Work with agencies to produce powerful and creative above the line communication relevant to the local culture Check ads with the consumer to make sure
The concept is clear
Objectives of the ad are met
The ad is relevant and believable
Ad is unique and reflects brand image

Optimization:
Check media prices to make sure the client is getting the best available rates for each media channel
Monitor media to make sure all spots have been aired and receive compensation for un-aired spots
Suggesting the right allocation of media spend into the media channels (outdoor, TV, Print, Radio, instore..)in the right proportions for each client
Obtain year end rebates for clients from the media providers from the budget spent
Suggest “Tracker Research” to measure the effectiveness of media campaigns