Strategy & Planning

Help clients in preparing & improving a sound Marketing Strategy & Plan with the information available
Suggest needed action to improve your strategy & plan (Research, Retail Audit)
Identify and focus on the right target audience...

Media Agency Evaluation

Conduct media pitch between agencies and evaluate results with objective criteria:
Net prices
FOC value
Prime time spots

Media Plan

Check media rates to ensure the client gets the best available rates for each media channel
Monitor media to make sure all spots have been aired and receive compensation for un-aired spots
Suggest the right allocation of media spend into various media channels...